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Focus on either fitness or social What about a more holistic approach? 2. Products seem to be either very content heavy with allot of functionality and complex interface or else very thin on content and little functionality. 3. Community seems and important aspect https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1619708060225-20ZAS3MTADF1RQG9B95N/Screenshot+2021-04-29+at+15.51.23.png Projects - Interactive Radio https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1619708060331-2MV0WDZJCGWCG0ZT8SRU/Screenshot+2021-04-29+at+15.51.37.png Projects - Interactive Radio https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1619708082126-NDDVD7BC6GS2ECC6E521/Screenshot+2021-04-29+at+15.51.52.png Projects - Interactive Radio https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1619708093561-RDYYYXX6174K4X8S13MB/Screenshot+2021-04-29+at+15.52.22.png Projects - Interactive Radio https://www.anita-heavey.com/vbvbv/vinnieco-ios-mobile-app-9dae2-3zt9y monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/0f6ff08e-7d8d-4212-8acd-1298eaf4e00f/Screenshot+2024-03-22+at+14.10.19.png Projects - Moving Brands collaboration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/c6e14869-8e12-4731-bd7a-066680fd31b4/Screenshot+2024-03-22+at+14.10.44.png Projects - Moving Brands collaboration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1774038177941-LD0WV26OL16NWC7NYGS4/Beeb_DEC19.089.jpeg Projects - Moving Brands collaboration https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1774037991497-VVBJTFKHM71UB252M3GH/Beeb_DEC19.097.jpeg Projects - Moving Brands collaboration https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1774388253765-9HDHSQ6M2USCC4IUROK0/Beeb_DEC19.110.jpg Projects - Moving Brands collaboration https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1774388267285-QP6BR80MOMEGHPF3D1KS/Beeb_DEC19.111.jpg Projects - Moving Brands collaboration https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1774388292463-EXB91813HFDXQ6PFLITF/Beeb_DEC19.112.jpg Projects - Moving Brands collaboration https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1774037999125-NEBDR3YDPLP7YORXSEW6/Beeb_DEC19.105.jpeg Projects - Moving Brands collaboration https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/a68ef338-97d0-4886-a740-81ba64f62041/Screenshot+2026-03-20+at+21.41.53.png Projects - Moving Brands collaboration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/d5c243a4-c4a5-441d-ab88-9a7bf0c8d50e/Screenshot+2026-03-20+at+21.42.20.png Projects - Moving Brands collaboration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1774038001498-OUMCA82VGQHMBEW594Z2/Beeb_DEC19.108.jpeg Projects - Moving Brands collaboration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anita-heavey.com/vbvbv/bbc-design-pattern-for-gel-ptjy6 monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537656906695-JOPSACC18LCL5OAC7EGQ/testbigimage.png Projects - GEL Design Patterns https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537307947616-5S7AOGZ22H3B5LKYXC3H/Image01_other+copy+2.png Projects - GEL Design Patterns https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537307949466-32P82W49WR9Z15AGUKC7/Image01_other.png Projects - GEL Design Patterns https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537307955419-0C2J6CX2149816AY0K3Q/Qualitytest.png Projects - GEL Design Patterns https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537307948964-TSDYQYCF6J0QEYYXNH2P/Image01_other+copy+4.png Projects - GEL Design Patterns https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537307951185-ECB7HE9HGVUU35IBT54R/Image01_other+copy.png Projects - GEL Design Patterns https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537307954133-B13R8GDCYWROFISE0RQW/Qualitytest+copy.png Projects - GEL Design Patterns https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537307947819-GK84YNGPGWCV2ZQSQHLR/Image01_other+copy+3.png Projects - GEL Design Patterns https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1574444487878-W00Z6B5QBZHIY5JLH84L/Artboard%252B1.jpg Projects - GEL Design Patterns https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537292830717-G9BIU2WPT9QPAAA0G7JF/image_3.png Projects - GEL Design Patterns https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537292830586-X4TC6E8S1ZHRBAJ935CX/image_4.png Projects - GEL Design Patterns https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537292844106-G1X3BIU05TZZSRRK269G/Artboard+4.png Projects - GEL Design Patterns https://www.anita-heavey.com/vbvbv/bbc-threes-re-design-z7rsg monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1774561984452-2FV878SNFUBGQP6U1LIY/main-design.jpg Projects - Redesigning BBC Three’s website to improve brand awareness - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537818147646-C5PELOPH1RC6CTQ2BQX9/wall.png Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537818260673-Z1SJX7YMHXIQM6WOVKUN/banner.png Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537646385600-PC265HX4637IW36FCKSZ/grid-7.png Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537644012080-YEBH7AEQNKATK9LA805O/grid-5.png Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537644074727-89TH70LVFBE0BO241NMN/grid-2.png Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537644143479-X8JK3PC7LDW8QZCSICMJ/grid-3.png Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537644203726-799N956QRMY0JTQKSPJJ/grid-4.png Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537644256791-OLFJUK537PR2FVYSFQTC/grid-6.png Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1574448714225-PC7UOVKEQ4OHD79OAR2Z/PatternBuild-2.jpg Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1574448728196-9S5YX1JTQAVGTNLR6OXQ/PatternBuild-3.jpg Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1574448530548-Z1DZV7K2CQ1P3PK2X1LF/PatternBuild-1.png Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1574448603759-TUCE3BIFM9MC7PWNURNW/image-asset.jpeg Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1574448564489-GNERO4WG3ER24A5XQ80P/grid-8.jpg Projects - Redesigning BBC Three’s website to improve brand awareness https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/32da270f-ab36-4fd0-a265-e771d36b39af/before-and-after.png Projects - Redesigning BBC Three’s website to improve brand awareness https://www.anita-heavey.com/vbvbv/bbc-voice-system-persona-toolkit-a6gej monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1538146551930-AXQ12EJV76WJWBNO8J44/posterNoSkippy.png Projects - System Persona Toolkit: https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537701678639-AKGRZJLYSCFBD33VJXZ7/introscreen.png Projects - System Persona Toolkit: https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537780623676-I26RJ5E6MZKLI41JGGZG/Qoute3.png Projects - System Persona Toolkit: https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1538146462534-255HMFAJIT24V1M4TYJA/indesign_persona-4.png Projects - System Persona Toolkit: https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1544446385164-PUFWSWJ6DWUBZMCAL1JG/final-map.png Projects - System Persona Toolkit: https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537822314909-U6HEDW7NDQLQJJGKAKUS/image-asset.png Projects - System Persona Toolkit: https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537711346190-H7QCXEJS1CM7BBTX6CJV/personaWorkshop1500.png Projects - System Persona Toolkit: https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537655999056-L4CLJXVB40GXQQHP7MHO/workshop_02.png Projects - System Persona Toolkit: https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537712576921-U3OPRJMNR4RMNXZBIQ2S/postitwindow_edit.png Projects - System Persona Toolkit: https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1544444655109-4BUU5ZJNL85JFXRISP7Y/workshop_03.png Projects - System Persona Toolkit: https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1537655077769-NSWHHZK8R4ZD3321HS53/Screen+Shot+2018-09-19+at+23.33.48.png Projects - System Persona Toolkit: https://www.anita-heavey.com/vbvbv/branding-m6l62 monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1574445263202-26ER1MP0XATY010OB0PV/Voice_Identity_Glasgow.002.jpg Projects - Brand strategy for BBC Voice+AI https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1574445424791-JZDKCFS7MMV6DDCWVSPS/Voice_Identity_Glasgow.042.jpg Projects - Brand strategy for BBC Voice+AI https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1574445740157-7MWILUTMB6NBNUMRP3JO/Voice_Identity_Glasgow.031.jpg Projects - Brand strategy for BBC Voice+AI https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1574445455132-7FCXH0UGQF3G9JSH61GC/Voice_Identity_Glasgow.018.jpg Projects - Brand strategy for BBC Voice+AI https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1548438071411-XOONQ7TNCP2PZUDEQZWQ/Voice_Identity_Glasgow.028.jpeg Projects - Brand strategy for BBC Voice+AI https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1548438182152-TLW1CIME8KKEWOIDMWHJ/Voice_Identity_Glasgow.032.jpeg Projects - Brand strategy for BBC Voice+AI https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1548438316851-GO0C3X4OSH2U61SEFQYN/Voice_Identity_Glasgow.034.jpeg Projects - Brand strategy for BBC Voice+AI https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1548438235012-10QACIRRMD5QZJ66CN39/Voice_Identity_Glasgow.033.jpeg Projects - Brand strategy for BBC Voice+AI https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1548438359351-CIX1PQH6W01AC28JV6GS/image-asset.jpeg Projects - Brand strategy for BBC Voice+AI https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/f9b81bb3-cba2-4420-a400-36b74c0a8d36/boywithlogo_3.jpg Projects - Brand strategy for BBC Voice+AI https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/86d4b435-db55-4e86-a74d-cd0f18ee552d/Voice_Identity_Glasgow.028.jpg Projects - Brand strategy for BBC Voice+AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/65f3ab23-6d6a-47d3-9226-244adc9a1a45/Voice_Identity_Glasgow.030.jpg Projects - Brand strategy for BBC Voice+AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1c28808d-b40a-4830-bd6a-57d9aa85209e/Screen+Shot+2021-01-21+at+14.17.20.png Projects - Brand strategy for BBC Voice+AI https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1550699441417-QTTZO35JGTLIRQ14804U/IMG_2767.JPG Projects - Brand strategy for BBC Voice+AI https://images.squarespace-cdn.com/content/v1/58f753fa197aea4e201a4c00/1550699461619-TCHK9O6VU9CW9U6GLPMJ/IMG_4534.JPG Projects - Brand strategy for BBC Voice+AI