About Anita

Anita is a designer and mentor with over 30 years’ experience across UX, brand, and digital design. She works with organisations and teams to shape clear, thoughtful design, balancing craft, strategy, and real-world application. Her background includes many years with the BBC’s UX&D team, contributing to BBC Three, Voice & AI, and the BBC Design System, alongside work with clients such as Sony, Moving Brands, Trinity College Dublin, and Microsoft. Alongside her practice, she lectures and mentors with TU Dublin, IxDF, and CareerFoundry, supporting designers as they develop their skills, confidence, and direction in an evolving industry.

“Anita is an excellent practitioner who brings a unique perspective to her work. She balances strong design craft with the skills needed for emerging spaces like Voice & AI. She works collaboratively across disciplines and brings real clarity and momentum to projects. I wouldn’t hesitate to work with her again”
Rob Farnell, Creative Director at BBC London

“Anita helped build my confidence in my UI skills so much, challenged me to do better when needed and explained ideas and concepts clearly. I came out with a much improved skillset and a far better understanding for UI design. I would recommend her 100% ”
Sarah Steacy, Technical Systems Specialist at L&G