THE CHALLENGE:
"Delight as we inform, surprise as we educate and enrich as we entertain" BBCs Voice+AI’s mission was to be the team that creates “The world’s most trusted companion…delighting as it informs, surprising as it educates and enriching as it entertains” So our brand needs to modern, brave, playful, trustworthy, collaborative, open-minded, transparent, down-to-earth, accessible and always playful.

KEY BRAND CONSIDERATIONS:
01_This brand is about conversation, companionship & user collaboration with a playful persona
03_It’s modular and flexible that includes a suite of dynamic colours and graphic elements
04_ It’s monotone mark is an unapologetic approach that works as an overlay where possible.
05_It’s flexible colour palette allows us to use a suite of colours for different contexts. 
06_It has room to grow: It needs to allow for pivoting as we learn & develop our AI capabilities. 
07_ It adheres to BBC’s master brand guidelines + presents a consistent corporate brand image.